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From those awkward teen years to your glowing twenties, through heartache, love, pregnancies and all the laugh lines that follow—your relationship with your skin lasts a lifetime. And like all long-term relationships, it needs love, nurturing and protection to stay healthy and strong. In It For Life is a campaign that speaks to the skincare brand being there, nurturing your skin through all life's moments.

Skin Cancer is a scary subject. During Skin Cancer awareness month we wanted to cut through the clutter of serious messaging and share that you can still live freely under the sun and still prevent skin cancer. While doing so, we found that skin cancer can occur in the most interesting places, like the bottom of the foot. So, we remixed a tune you might be familiar with to remind you of everywhere you need sunscreen.

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