High school homecoming is all about big moments, dressed-up photos, first dates, and figuring out where the night goes after the dance. Burger King stepped into that moment with a campaign designed to feel celebratory, accessible, and unmistakably fun.

The brand introduced a $10 Homecoming Meal, giving students an easy, affordable spot to take their dates once the music stopped and the heels came off. It was about keeping the night going, laughing over fries, and ending homecoming on a high note.

To crown the moment, Burger King debuted a new homecoming-inspired crown, reinforcing the idea that no matter how the dance went, everyone deserves to feel like royalty because at Burger King, you’re always crowned king.