During the height of COVID-19, New York was overwhelmed by fear, loss, and uncertainty. As the city grappled with daily death counts and grim headlines, Northwell Health set out to change the narrative, shifting focus from despair to resilience.
The Hope Tracker was a live, real-time, visual installation displayed on Madison Square Garden, one of the most iconic landmarks in the city. Instead of reporting tragedy, the board tracked something rarely seen during that moment: the number of lives saved across Northwell’s hospital system.
The Hope Tracker simply stood as proof that healing was happening, lives were being saved, and the fight wasn’t over.